Houghton Mifflin, McGraw Hill, Pearson First Textbook Publishing Partners For Apple?s iBooks 2

Today at Apple's education event, the company introduced iBooks 2, a textbook platform that effectively transforms $200 textbooks into iPad apps at a much more reasonable price. But of course, a textbook platform isn't worth a thing without the educational powerhouse publishers behind it. Luckily, the first up to the bat on the iBooks 2 platform are names we know well: Pearson, McGraw Hill and Houghton Mifflin Harcourt. They're responsible for 90 percent of the textbooks sold.

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