Sunday, March 11, 2012

ARTICLES MANIAC ? Customer Service As A Tool For Growth

All businesses have to deal with customer complaints, with big firms it is through their complaint departments while with small companies it is with the store clerks or the owners themselves. A small business can actually become big based on their customer service. The thought is not as absurd as it would seem to some, considering that consumer satisfaction can make or unmake a customer oriented business, even the large ones.

The bigger they are ? the harder they fall. This is best exemplified in big business? customer service policies. It is not unusual to get the run around when filing a complaint with a large company. There are many instances when dissatisfied customers just threw up their hands in disgust and decided that it just is not worth it after dealing with unemotional and evasive personnel. Customers will not hesitate blacklisting a company that is unsympathetic and unresponsive to complaints. In contrast, customers will be flattered if the owners themselves attend to their complaints.

Policies are a pitfall. Big companies are governed by policies and rules that subtly evade and deny responsibility over complaints that are commonly filed by customers.

In many cases, big and small firms? treatment of customers? complaints is diametrically opposed to each other, with big firms? priority being their own interest and the small businessman showing more sympathy. In all your dealings and from the personal and business points of view, always ask yourself how you will feel or react if you are wearing the other fellow?s shoes. Dissatisfied customers are normal, what is not normal is dissatisfaction after, and not before, a transaction which can cause irreparable damage to the business. Continue being polite, because even though you didn?t meet their needs, they could recommend someone to you in the future whose needs you will meet.

Customer service is meant to help support the customer whenever they have questions or problems. When you address them as a person and not a case number they?re more likely to come back and do business with you again.

Small business is better placed than the big ones when dealing with complaints. At the back of their minds will always be the thought that they cannot afford to antagonize customers. Big companies are used to dealing with a throng of customers and one individual is just a drop in the bucket and will be treated accordingly as a face in the crowd. Small business should make full use of their ability to give personalized service and customer satisfaction as it is a stepping stone towards building a reputation and provide the impetus for growth.

You deserve the highest quality home office chairs available.

Source: http://articles-maniac.tk/customer-service-as-a-tool-for-growth/business/customer-service/

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