The Apple / Google / Facebook Message War Starts Now

We're on the cusp of a global conflict that will see the three most powerful consumer Internet companies fighting to win control of interpersonal communication. The war will pit Facebook's unified Chat / Messages / Email vs Apple's cross-device iMessage system vs. Google's Gmail / GChat / Hangouts. If one emerges as the definitive victor, it could sway the future of digital human interaction. With a firm grip on identity and the social graph, plus the fact that it works across both iOS and Android devices, Facebook has some natural advantages. Still, it decided to fire the first shot of this war?when last week it changed everyone's profile contact info to display their @facebook.com address and hide their previously selected Gmail, MobileMe, or other email addresses. Why? To box out Google and Apple. Read on as we survey the battlefield, assess the weaponry of each company, and assess who could win the epic message war and the fortune that comes with it.

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