Monday, May 23, 2011

Apple Store celebrates 10th anniversary with 2.0 experience, iPads locked in Lucite (video)

Apple Store celebrates 10th anniversary with 2.0 experience, iPads locked in lucite
We already wished the Apple Store a happy 10th anniversary, looking back to see what's changed (and what hasn't) in a decade of retail presence. Now Apple's tweaking things even more, launching the so-called Apple Store 2.0. iPads have been scattered throughout, deployed to run as mini-kiosks and providing information about various products on display. Users can learn more about any particular gadget on the tablets, figure out pricing, and even hit a button to have a sales associate swing by -- for when turning around and saying "excuse me" is just too much work. The new system has already launched in Australia and, while it's hardly the shocker some thought Cupertino might unleash on us and certainly won't revolutionize your retail experience, it's better than a dusty 'ol YouTube video.

Update: In case you had any doubt that this is coming to the US as well, we just received a pic from inside a US retail location showing the same sort of display. We've added that below.

Update 2: Tim wrote in with this Photosynth showing a 360-degree perspective of the revised interior of the Michigan Avenue Apple Store in Chicago. Dig the disembodied legs walking in the front door!

[Thanks, Khan]

Continue reading Apple Store celebrates 10th anniversary with 2.0 experience, iPads locked in Lucite (video)

Apple Store celebrates 10th anniversary with 2.0 experience, iPads locked in Lucite (video) originally appeared on Engadget on Sun, 22 May 2011 07:02:00 EDT. Please see our terms for use of feeds.

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Source: http://www.engadget.com/2011/05/22/apple-store-celebrates-10th-anniversary-with-2-0-experience-ipa/

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